Conosco un uomo che conosceva un mondo senza plastica
Learning how a plastic soup grows in our oceans, how virtually all living creatures eat plastic on a daily basis, it is hard to believe the first plastic grocery bag was introduced in the US in 1979.
Half a lifetime ago. It is difficult nót to know, or be, someone that knows a world without plastic.
Yet most people – while recognizing the problem – consider the plastic soup we brewed, if not irreversible, too big to solve individually. Many companies believe they will lose a competative edge if they package their products in less pretty or more expensive biodegradable materials.
So nothing happens. Everyone waits untill someone else solves the problem. A bit silly, because everybody is that someone. We are the only ones that cán solve the problem, as we created it.
It took a mere 40 years.
Academy Zahara organizes workshops to find a way to make that happen.